Posted on July 23, 2005 by Robert Ringer
Following are some words that Andy Rooney says cause him to toss envelopes in the wastebasket without opening them: Important. Rooney says that if an envelope contains the word important, you can be sure it isn’t. Urgent. Not! Do Not Discard. Intimidating ploy. Open Immediately. This tells you that you need not be in a […]
Posted on June 11, 2005 by Robert Ringer
Ray Kroc, founder of McDonald’s, never grew tired of preaching to his executives that McDonald’s was, first and foremost, in the hamburger business. While it was somewhat of a necessity for the company to expand its menu to include non-hamburger sandwiches and other items such as salads and ice cream, Kroc intuitively understood that a […]
Posted on June 4, 2005 by Robert Ringer
Bill Gates was recently on the front cover of not one, but two major magazines — Time and Fortune. What makes this especially remarkable is the fact that the two cover stories, which came out at virtually the same time, focused on totally different aspects of Microsoft’s business. Imagine having such a great impact on […]
