A Matter of Image

Posted on September 3, 2005 by Robert Ringer

I’ve had a surprising number of people tell me over the years that they don’t carry an American Express card, because there are too many businesses that won’t accept it.  The reason, of course, is that Amex charges retail establishments an average fee of 2.5 percent of the total purchase for the privilege of accepting […]

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Andy Rooney on Junk Mail

Posted on July 23, 2005 by Robert Ringer

Following are some words that Andy Rooney says cause him to toss envelopes in the wastebasket without opening them: Important.  Rooney says that if an envelope contains the word important, you can be sure it isn’t. Urgent.  Not! Do Not Discard.  Intimidating ploy. Open Immediately.  This tells you that you need not be in a […]

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Keeping Your Eye on Your Burger

Posted on June 11, 2005 by Robert Ringer

Ray Kroc, founder of McDonald’s, never grew tired of preaching to his executives that McDonald’s was, first and foremost, in the hamburger business.  While it was somewhat of a necessity for the company to expand its menu to include non-hamburger sandwiches and other items such as salads and ice cream, Kroc intuitively understood that a […]

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Beware the Lure of the DEL

Posted on June 4, 2005 by Robert Ringer

Bill Gates was recently on the front cover of not one, but two major magazines — Time and Fortune.  What makes this especially remarkable is the fact that the two cover stories, which came out at virtually the same time, focused on totally different aspects of Microsoft’s business.  Imagine having such a great impact on […]

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