One Cyber Brick at a Time

Posted on April 1, 2014 by Robert Ringer

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At any given point in time, most people assume, at least subconsciously, that the world is static.  Big mistake.  Do you remember when it seemed as though …

  • No one could possibly rival Sears … until Walmart came along?
  • No one could possibly rival Waldenbooks … until Barnes & Noble came along?
  • No one could possibly rival CNN … until Fox News came along?
  • Nothing could possibly rival the fax machine … until e-mail came along?
  • Nothing could possibly rival the Palm Pilot … until the Blackberry came along — followed by the iPhone?
  • Nothing could possibly rival the Walkman … until the iPod came along?

One of the most common effects of change is that it displaces people and businesses at breakneck speed.  But change is a necessity for a healthy economy.  If a company becomes self-satisfied and too comfortable with its existing line of products and services, it is certain to lose market share to competitors.

Business in the 21st century is not for those who fear change.  But there’s no need for such a fear, because most change — particularly technological change — is going to be in your favor.  Fiber-optic wire … bandwidth technology … the Internet … and endless other innovations didn’t just level the playing field, they gave the little guy huge advantages that he didn’t have before.

Take the Internet, for example.  Marketing used to be a prohibitive expense for an independent entrepreneur.  Today, however, because of the Internet, a resourceful person can find a multitude of ways to market to millions of people at little or no cost.

That said, I should point out that after many years of trial and error, I can tell you with certainty that there are no magic bullets when it comes to Internet marketing.  Forget the inflated claims of marketing gurus about hitting grand-slam homeruns.  Marketing on the Internet, like anything else in life, is about grinding it out … day after day … week after week … month after month … year after year.

But that doesn’t mean it’s a slow process.  On the contrary, by utilizing the Internet, you can make infinitely more progress in a much shorter period of time than was ever possible in the horse-and-buggy days of direct mail.

It took me a while to get going in Internet marketing.  Ten years ago, an acquaintance said to me, “The Internet was made for Robert Ringer.  There’s an Internet train leaving the station every hour, and you’d be smart to catch one as quickly as possible.”

Unfortunately, I was involved in other matters Down Under at the time and did not get on board.  But, in my mind, I held the image of Internet trains leaving the station every hour, with Robert Ringer forlornly standing on the platform and watching them disappear out of sight.  I became increasingly concerned that I might be too late — that everyone had too big of a head start on me.

Finally, in 1999, I caught an Internet train.  Unfortunately, once on board, I set a record for making embarrassing Internet mistakes.  The train I caught turned to be the Scam Express.  It was filled with con artists, all of whom seemed to be thirty-two years old and searching for the next Homer Simpson to take advantage of.

Holy cow — it turned out it was me they were all looking for!  Doh!  I gingerly handed over my hard-earned money to a couple of spam scammers who quickly disappeared.  I also managed to lose two websites to guys who assured me that their companies were established concerns that had been in business since Marconi invented the radio.

It wasn’t until I settled down, rolled up my sleeves, connected with some legitimate people, and focused on growing my business one cyber brick at a time that Internet marketing success started coming my way.  And, to my delight, I discovered that not being on one of the earlier Internet trains didn’t matter.

In fact, it was something of an advantage, because the Internet is like any other technology in that, over time, it becomes easier and easier … and less and less expensive.  That’s very important because it means that it doesn’t matter when you jump on an Internet train.  You don’t have to learn everything the Internet pioneers had to learn.  Regardless of when you take the leap, you will land squarely on the shoulders of those who came before you.

Which is why modern technology — especially the Internet — gives the little guy such an advantage.  In effect, he reaps the benefits of the heavyweight players who spend millions creating technologies that make it simpler, faster, and less expensive for everyone to compete.  It’s much less costly to follow pioneers than to be one.

Nothing happens until something moves, which is why taking the first step is the only way you can begin your Internet journey.  And the best time to get started is today.  Don’t worry about which Internet train you catch — just catch one.  And, once on board, focus on building your Internet marketing business one cyber brick at a time.  As with any kind of business, concentrate on quality and service, and everything else will fall into place.

This strategy has worked for thousands of years, and it will still be working a thousand years from now — regardless of what technologies are then in vogue.

Robert Ringer

+Robert Ringer is an American icon whose unique insights into life have helped millions of readers worldwide. He is also the author of two New York Times #1 bestselling books, both of which have been listed by The New York Times among the 15 best-selling motivational books of all time.

20 responses to “One Cyber Brick at a Time”

  1. Scott theczech says:

    Your article helps give a guy like me – reluctant to adapt, resistant to change – a little more courage when it comes to technology. I'm probably like many people who have to be pushed, provoked to change. I would like to make changes a little more often before becoming angry, getting ripped-off, hating my job etc.

  2. R Van Der Voort says:

    I was age 69 when I finally began to learn to use a computer. I am age 78 now and much about using a computer still puzzles me. No, BAFFLES me. I had a beautiful website made and thought good money would roll in for my consulting services. Not. Many valued reading my writings, but few, then none, ordered consultations. And yet people "flock to the phonies" who pretend to do what I do. BUT, using a computer is a whole lot better than a typewriter! And what a means of research! Whatever I want to know, it is there on computer. So, I may not get rich offering my services via computer, but I certainly enjoy the other uses.

  3. Kelly says:

    Thanks for the reassurance, Robert. I only jumped on the train a few years ago. Took a few years before I started asking the right questions. Started learning from some trustworthy folks, so luckily managed to avoid taking a Scam Express. There are more choo-choo-train-credentials on my uniform now, and I intend to keep driving my DriveSafeRideSafe train … with a little extra encouragement today from you, for which I'm grateful. :)

  4. rhona gleane says:

    Wow! All the while I thought I was too late. Great piece of advice, Robert. Thanks for bringing that up.

  5. Murray Suid says:

    Great advice–not just about the Internet but about all of life. Thank you.

  6. Robby Bonfire says:

    No casino dice game could rival Craps, until my original creation "Bet The Ranch" came along. lol.

  7. Maurice Thrower says:

    Great article Bob! As mostly usual, good and actionable advice.

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  15. Great article, with a lot of good advice. Your blog is very informative. Thank you for sharing this post.

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  18. John E. Gabor says:

    I guess they call it normalcy bias. Whatever you wish to call it, I welcome any advice anyone has to offer for marketing a novel. I wonder about the cost and I worry about becoming one of "the scammed".

  19. Scott theczech says:

    Will do…thanks for the encouragement.

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    contact me at larajf at mac dot com I have information that will help you and I refuse to charge you :-) I'm responding as guest because I'm on a different computer.