The Dealmaking Adventures
of a Super-Nerd

Many people think of Bill Gates as a computer geek who achieved super success because of his awesome hi-tech skills. But Gates is much more than a computer maven. The real roots of his success lie in his incredible dealmaking abilities.

Gates did not invent the DOS operating system that launched Microsoft into the stratosphere. But what he did do was make the deal of the century when he negotiated the purchase of DOS (referred to it at that time as “86-DOS”) for what turned out to be pocket change — $50,000.

Funny how life works. I’ll bet you don’t even know the name of the guy who actually wrote the DOS program (for a now-defunct company called Seattle Computer Products). It was a twenty-two-year-old programmer by the name of Tim Paterson, and he accomplished the feat in — get this — four months!

Paterson earned a pittance for his efforts, while Gates, the great dealmaker, parlayed the acquisition of Paterson’s creation into becoming the wealthiest person in America.

Of course, Gates was just getting started. He then turned right around and set up a meeting with top execs at IBM. At that now-historic session, the IBM corporate types wore pin-striped business suits, while Gates showed up in a stained T-shirt. According to one observer who was at the meeting, he looked like a seventeen-year-old kid negotiating with grown men.

Nevertheless, underneath that nerdy-kid persona was a master dealmaker. Gates managed to negotiate yet another deal of the century when he got the guys in the pin-striped suits to agree to install DOS on all of IBM’s PCs.

But he still wasn’t through. Perhaps an even more masterful dealmaking accomplishment was that Gates reserved the right for Microsoft to license DOS to other companies (which, in dealmaking parlance, I like to refer to as a “throwaway bonus” — something the other side doesn’t see as a particularly big item to agree to when negotiating). This single dealmaking coup laid the foundation for Microsoft’s worldwide domination of the software industry — and, to use a fitting cliché, the rest is history.

The World’s Highest-Paying Profession

When I was a young real estate broker, a wealthy builder (“Al”) once said to me, “Though it goes against conventional wisdom, I can tell you with certainty that having the best product or service in your industry doesn’t guarantee success. The twin keys to making money are dealmaking and marketing. And it’s important to understand that dealmaking is what makes marketing possible.”

I was fascinated by Al’s comments, and anxiously began to pursue the subject with him. When I asked him which businesses lent themselves best to dealmaking, his answer not only surprised me, it had a major and permanent impact on my approach to business.

“The nature of the business is irrelevant,” Al said. “I like to think of dealmaking as a profession unto itself — the world’s highest-paying profession. Things don’t just fall into place by accident. A good dealmaker understands that it’s his job to finesse things into place. And that’s true in any kind of business.”

His words were nothing short of life-changing. They’ve been indelibly stamped on my forebrain for three decades, and have paid huge dividends for me — in the real estate business … in the cellular-telephone business … in the newsletter business … and in scores of other businesses and one-off deals that I’ve been involved in over the years.

Clearly, good marketing is crucial to business success, but adept dealmaking must precede marketing. Why? Because if you don’t make the deal, there’s nothing to market! Bill Gates is the poster nerd for this. He’s proven to be both a great businessman and savvy marketer, but he never would have been in a position to market DOS had he not first negotiated it away from Seattle Computer Products.

It’s easy to see this same principle at work in every kind of business one can think of. For example, anyone who’s had any experience in buying and selling real estate knows that the money is made at the time a property is purchased. Meaning that if you buy a property at the right price, your profit is locked in before you even try to sell it. Your marketing ability then determines how long it will take for you to cash out.

It’s a Fact:
Great Dealmaking Skills
Lead to Seven-Figure Incomes

Al’s insights into dealmaking proved to be the spark that catapulted me to seven-figure income as a real estate broker, while still in my twenties, by becoming a whiz at marketing large apartment developments. But the most important reason for my success was my ability to locate makeable deals, persuade the owners to sign my listing agreements, and, finally, close the deal once I had a serious buyer lined up.

Years later, Al’s dealmaking insights were also responsible for my becoming a bestselling author. Now, you might be wondering, “But wasn’t the quality of your writing important?” Of course it was. Quality is important in every business.

In fact, the most gratifying aspect of being a writer is receiving letters and e-mails from readers who tell you how much your work has impacted their lives. Feedback from readers tells you whether or not you are delivering value to your customers.

Nevertheless, had I not become a master dealmaker early in my business career, I never would have been in a position to share my writing with millions of readers around the world. Everything that has happened to me in what may now appear to be a charmed life is a direct result of my dealmaking and marketing efforts.

Baptism by Fire

On more than one occasion, I’ve been asked if I view dealmaking as an art or a science. It’s an interesting question. While it’s true that some of the basics are scientific, dealmaking, on the whole, is an art form. And the only way to excel at an art is to learn the best techniques possible, then practice those techniques over … and over … and over again.

Problem: Unlike dancing, painting, or playing a musical instrument, you can’t practice dealmaking at home. The only way to become a profit-producing dealmaker is to jump in and “do deals.” There’s no spring training, no preseason, no practice sessions. You can do a certain amount of preparation for each deal — which you should — but you cannot practice the art of dealmaking itself. When it comes to dealmaking, it’s strictly baptism by fire.

And that means being willing to jump in and get your feet wet … which, in turn, translates into rejection, embarrassment, and, yes, lots of failure. The willingness to fail is important because no matter how good you become at the nuances of dealmaking, your bottom-line results are tied to the law of averages. Which is to say that the more you work at dealmaking, the better you get at it and the more deals you close.

In other words, there is no shortcut to dealmaking success. No sitting at the kitchen table in your underwear, pecking away on a laptop and watching the money roll in. (The only thing that should roll when you read ads filled with such tripe is your eyes.) Professional dealmaking is a finely honed skill and should be approached in a serious manner.

The Money Is in the Details

In many of my books, I relate stories about various deals I’ve made through the years, but I’m always careful not to get into too much detail, because I know how impatient readers can be. I’m the same way when I read. I like authors who cut to the chase. But when it comes to dealmaking, the devil is in the details. More to the point, the money is in the details.

In other words, superficial knowledge isn’t enough when it comes to dealmaking. In fact, as many entrepreneurs have discovered to their chagrin, a little bit of knowledge can actually be dangerous. Which is why it’s absolutely essential to possess an in-depth knowledge of the intricate details of dealmaking.

That’s why I made the decision to put together a compact, three-hour audio series that would allow me to discuss an array of dealmaking strategies and techniques I have personally used to reap huge profits over the years. My objective is to teach listeners more about dealmaking in three hours than they’ve learned in everything else they’ve read and heard on the subject combined. I call it Fast Track to Dealmaking Fortunes.

I want to make it clear that Fast Track to Dealmaking Fortunes is not a “system.” To be blunt about it, so-called success systems are B.S. — all of them — and you can quote me on that. Nor is it a “secret.” Admittedly, using the word secret is sometimes justified as a figure of speech, but, in the literal sense, it, too, is nonsense.

By contrast, Fast Track to Dealmaking Fortunes is a straightforward presentation of dealmaking strategies and techniques that have actually worked for me in real life — spectacularly well — through both good times and bad, in both strong and weak economies. These include methods that have not only earned me millions of dollars, but have made it possible for me to make untold millions of dollars for others as well.

Stuff that Works

Every session of Fast Track to Dealmaking Fortunes is packed with moneymaking ideas, techniques, and strategies that I know, from firsthand experience, work. A small sampling of what I’ll be sharing with you includes:

• How to consistently locate deals with the greatest profit potential.
• How to determine whether or not a deal is makeable, so you don’t waste time working on deals that have little or no chance of closing.
• How to negotiate deals in such a way that you end up with serious money in your pocket.
• How I maneuvered behind the scenes to motivate the editor-and-chief of a major paperback publishing house to contact me (even though she had absolutely no idea who I was I at the time, nor had I ever tried to contact her), then negotiated a deal that ultimately led to my making millions of dollars in royalties and advances. (Yes, this tactic can be used in any kind of business.)
• How I gained controlling interest in a public company that had $3 million in cash on hand — and virtually no liabilities — without putting up any of my own money, without having enough credit to borrow the money needed, and without any experience in the company’s business.
• How I negotiated a deal that brought me a cash flow of $25-$50,000 a month — requiring only about two hours of my time per week.
• How I was able to take over a company that produced a cash flow of about $300,000 a month, again without putting up a dime of my own money.
• How I convinced a 150-year-old company to put up millions of dollars to back me in a venture that was so successful that it resulted in Fortune magazine’s publishing a three-page article about my unorthodox strategies and techniques. (All this was accomplished during the severe economic recession of the early 1980s.)
• How I made more than $800,000 on a $15,000 investment by publishing an unknown author’s book and marketing it into a New York Times #1 bestseller — a book that no other publisher was interested in. (Again, this occurred during the severe economic recession of the early 1980s.)
• And much, much more.

Here’s what you get if you order today …

• Special Discount Price: A full $120 off …

  The regular price of Fast Track to Dealmaking Fortunes is $229, but if you place your order today, the cost to you is only $109. That’s a savings of $120 — 52% off the regular price.

• Downloadable MP3 Audio Files: Three full hours …

  Three full hours of Robert Ringer’s best dealmaking ideas, techniques, and strategies — insights that have produced millions of dollars in income for him and others. Via special links, you will be able to listen to these audio files over and over again — and even download them onto your own computer or mobile device.

• Free transcript: All three sessions …

  You will also receive PDF transcripts of all three sessions, immediately downloadable to your computer, which will make it possible for you to read and reread the invaluable dealmaking insights and strategies that Robert Ringer will be sharing with you. And, of course, you can also print them out if you’d prefer to read from a hard copy.

PLUS: Special bonus if you act today …

Robert Ringer on “The Art of Recasting”

What is the one thing Barnes & Noble, Amazon.com, Walmart, and Starbucks have in common? What did founders Stephen Riggio, Jeff Bezos, Sam Walton, and Howard Schultz see that others did not?

Great success stories are always motivating, but in this classic audio session, Robert Ringer takes things a step beyond motivation and zeroes in on one of the most overlooked strategies used by some of the most super-successful entrepreneurs on the planet.

In this knowledge-packed downloadable audio session, Robert not only reveals this simple million-dollar strategy, but explains how you can utilize it to build a mega-company of your own.

If you’re ready for a treasure chest of proven ideas, strategies, and techniques that are guaranteed to dramatically improve your dealmaking skills — and, in the process, explode your income — you won’t want to miss out on Robert Ringer’s landmark audio series, Fast Track to Dealmaking Fortunes.

Remember, by acting today, you can lock in the special price of just $109 — a savings of $120 off the regular price of $229 — which gets you the three-part audio series, three typewritten transcripts covering all three recordings, PLUS Robert Ringer’s bonus audio session The Art of Recasting.

Or cut and paste this link below into your browser:
http://robertringer.com/fasttrack-deal