How to Write
Million Dollar Ads

Learn how to dramatically increase your income
by promoting yourself, your products, and
your services through dynamic ad copy.

A Special Message from Robert Ringer …

Some years ago, I recall a friend of mine commenting that “There are no guarantees in life. No matter how great your ideas and no matter how well you execute them, you can still end up broke.”

To which I responded, “That may be true, but my own experience has convinced me that the best insurance policy against that happening is to know how to write effective ad copy.” I meant it then, and I feel even more strongly about it today.

Of course, at the time I made this statement, I had already earned millions of dollars as a result of my ad-writing skills, which I acquired through reading, hard work, and a great deal of trial and error. The one thing that's certain is that had I not learned how to write income-producing ad copy, you never would have heard of Robert Ringer and would not be reading this message.

Copywriting — an Art or a Science?

The question has often been asked if copywriting is an art or a science. In truth, it's both. You have to learn the science and, through practice, become skilled at the art. And the first step toward that end is to study successful ads — not the kind of silly stuff you see on television or in magazines (automobiles, beer, car insurance … ad nauseam), but direct-marketing ads that have the potential to put big dollars in your bank account very quickly.

In fact, the only legitimate criterion for giving an ad a high grade is if it motivates people to take their credit cards out of their wallets and actually buy the product. In fact — and I speak from firsthand experience from reading hundreds of successful ads — one great headline … one great sentence … one great idea in any given ad can be worth a fortune to a creative marketer.

The original ad that set off a marketing light bulb in my head was written by the late Joe Karbo, one of the all-time greats in direct-marketing. His most famous (full-page) ad was titled: “MOST PEOPLE ARE TOO BUSY EARNING A LIVING TO MAKE ANY MONEY.” I learned far more from that one ad than I did from reading a dozen books on copywriting.

Karbo’s legendary ad produced sales of more than 1 million copies of his paperback book The Lazy Man’s Way to Riches. The book cost him 50 cents per copy to produce and sold for $10 — a 20 times markup! Even more amazing, he actually boasted about those figures in his ad.

I was very fortunate because, through sheer determination, I not only succeeded in meeting Joe Karbo but got to know him on a personal basis. Joe was a gracious and generous man, and, after a couple of meetings, he took me under his wing and shared his marketing knowledge with me.

He explained to me both the science and art behind his brilliant ad copy and was kind enough to point out, sentence by sentence, why the initial ads I had written for my first book had failed so miserably.

In my personal mentoring sessions with Joe, he also explained the psychology behind his brazen strategy to tell readers what a big markup he was making on each copy of his book and why it not only did not turn people off, but actually motivated them to buy.

Taking It to the Next Level

As a result of the success I experienced with my own books, I went on to publish a number of other unknown authors’ works and, through carefully crafted ad campaigns, marketed four of them to New York Times bestseller status.

In fact, I created such a stir in the mainstream publishing industry that The Wall Street Journal ran a front-page article about my copywriting accomplishments and Fortune magazine followed that up a month later with a three-page article about the success of my full-page ad campaigns.

Interestingly, the most successful ad I ever wrote was not even for one of my own books, but for a work titled Crisis Investing, which was written by a then unknown author. I say interesting, because it was a “doom-and-gloom” book that the sales force at Harper & Row (my distributor) insisted would never sell even 25,000 copies.

The ad copy I wrote for Crisis Investing flew in the face of conventional copywriting wisdom, because it featured a totally negative headline followed by equally negative ad copy. I later heard through the grapevine that the Harper & Row sales force was absolutely livid when they saw my ad.

P.S. The ad worked so well that Crisis Investing jumped from obscurity to #1 on The New York Times bestseller list within a few weeks after publication and remained in the #1 position for 15 consecutive weeks. It also became the year’s biggest-selling nonfiction book. Not bad for a work that Harper & Row's sales force believed had no chance of achieving even modest success.

My conclusion: Contrary to popular belief, mainstream publishers know absolutely nothing about marketing books!

Since those heady days of long ago, I’ve been fortunate to make a great deal of money on many other kinds of products and services — from cellular telephone to newsletter publishing — by using the same ad-writing strategies that had elevated me to bestselling author status. The reason these copywriting strategies work just as well today as they did many years ago is because, though technology continues to change at an ever-accelerating pace, human nature, psychology, and universal principles remain constant.

That’s not to say that I haven’t had my share of bombs. In fact, I don’t know of any great copywriter who hasn’t written many ads that have failed. After all, failure is part of the human experience. What sets great copywriters apart from the pack is that they learn through experience and consistently produce a far greater number of successful ads than unsuccessful ads — and, of course, some blockbuster ads along the way.

I should also point out that it’s critically important to develop the ability to objectively analyze the reasons why an unsuccessful ad failed, then use what you learn to improve your copywriting skills for future ads. Thanks to the help of Joe Karbo, that's certainly what I did with the early ads I wrote for my first book.

Made Possible through the Magic of the Internet

Back in the day, the hard costs of producing a program like this would have put the price beyond the reach of most people. But today, thanks to the magic of cyberspace, I'm able to offer downloadable copies of my most successful ads — which have never been sold in hard-copy format — at a price anyone can easily afford.

Through this special offer, I'm making eleven of my most successful ads available to you via easily downloadable PDF files. That way, you’ll always have them on your own computer for quick reference. And, in addition, I'm going to give you three full hours of detailed explanations via downloadable audios.

Following is a small sampling of some of the copywriting strategies I’ll be teaching you in my Million Dollar Ads program while you're looking at my ads on your own computer — strategies that I believe you will be able to turn into serious income very quickly.

• How to use a negative headline to sell.
• The secret to throwing out a “big net.”
• The elements of a headline that make people anxious to read the copy that follows.
• The secret of effective sub-headlines.
• How to write an “adicle” that puts people into a buying mood.
• The art of appealing to the reader’s self-interest.
• The kinds of information people are anxious to purchase.
• How asking the reader the right questions will lead him to conclude that he needs your product.
• Words and phrases that make the reader anxious to read the next sentence.
• The art of creating a “buzz.”
• Factors that make you believable.
• Employing the promise of eliminating a negative from the reader’s life.
• The importance of examples — and the mistake of leaving an interpretation up to the reader’s imagination.
• How to structure an ad in a way that that dramatically increases the odds of people reading it.
• How to convey the message that your product or service is far superior to that of the competition.
• The difference between untruthful hype and truthful embellishment.
• The art of the bad-guy strategy — targeting the kind of person from whom the reader believes he has to protect himself.
• Grabbing the reader’s attention through bold statements.
• The power of subtle but suggestive phrases and sentences.
• Targeted ad copy that makes half the market hate you and the other half love you.
• … and much, much more.

By having my ads on your own computer screen, you'll be able to follow along with me as I explain the strategy behind specific words, sentences, and paragraphs that are crucial to an ad's success. Plus, I’ll be explaining my overall strategy for my most successful ad campaigns, as well what I’ve learned, through experience, works best — and what doesn’t work.

An Invitation to Start on My Shoulders

If you’re now in business, or have a great idea for starting a new business or venture, I believe I can teach you copywriting strategies that will explode your income. That’s why I hope you’ll take this opportunity not only to own downloadable copies of my most successful ads — ads that have made millions for me over the years — but to hear my detailed explanations of why these ads have been so successful.

Believe me, I know all too well how frustrating it can be to have a great product or service but not be able to communicate its benefits to potential buyers. I went through many years of painful trial and error learning how to write income-producing ad copy, but my Million Dollar Ads program gives you the opportunity to start on my shoulders — an opportunity that will save you years of frustration and disappointment.

Given that I’ve seen so many businesspeople and entrepreneurs — men and women who started with nothing (including myself) — achieve spectacular success by employing my advertising strategies and techniques, there is absolutely no reason why they should not work for you as well.

I look forward to sharing downloadable copies of my most successful ads with you and personally explaining the strategy and nuances behind the success of each ad.

Robert Ringer

Act now and receive …

• Downloadable copies of eight of Robert Ringer’s most successful ads — ads that catapulted three of his books to #1 bestseller status.
• Downloadable copies of two Robert Ringer ads that propelled books written by unknown authors into New York Times bestsellers.
• Downloadable copies of two of Robert Ringer’s most unsuccessful ads — failures that nearly aborted his takeoff toward becoming a New York Times bestselling author — so you’ll know what not to do.
• Downloadable copy of one of Robert Ringer’s most successful Internet ads, utilizing the same copywriting strategies he used for more than two decades in print advertising. (When it comes to writing ad copy, it's important to remember that the human psyche is the same today as it was a thousand years ago.)
• PLUS: Three hours of Robert Ringer’s teachings, via downloadable audios, wherein he explains the psychology and strategy behind each of his ads in impeccable detail.

The Purpose

The purpose of learning how to write dynamic ad copy is not necessarily to launch you into a professional copywriting career, though that is certainly an option that is open to you. However, the primary objective of this priceless program is to teach you how to promote yourself, your products, and your services through powerful ad copy and, as a result, dramatically increase your income.

As Robert Ringer has repeatedly stated, a single sentence, headline, or idea in any one of these ads could produce a financial bonanza for you, just as they've done for him over the years.

Now, through this special offer, you can join a select group of entrepreneurs and small businesspeople who have learned how to write million dollar ads from the master of his craft.

The regular price of Robert Ringer’s Million Dollar Ads is $229. But now, through this special offer, we are making this landmark program available to you for only $98 — a full $131 off the regular price.

And remember, you can download the audios of Robert's detailed explanation of each ad as well as PDF files of the ads themselves onto your own computer or digital device for future listening and studying.

So if you're interested in doubling or tripling your income-earning capacity — during both good and bad economic times — don't miss out on this great opportunity to own copies of Robert Ringer's most successful ads and hear him personally explain the copywriting strategies behind each ad.

Again, by ordering today, you pay only $98.
That’s a full $131 off the regular price of $229.