Today a reader asked me …

Posted on May 3, 2014 by Robert Ringer

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Today a reader asked me what I thought was the most important thing to know about being a good writer. In truth, there are a thousand aspects of good writing, many of which I discuss in my self-publishing program, but the rule I most frequently zero in on is: That which is well said is simply said.

In other words, a good writer says what he wants to say in a straightforward, easy-to-understand manner, then stops. Above all, avoid sounding pretentious, esoteric, or intellectual, all of which are excellent ways of turning readers off. Readers get no benefit from having to struggle to understand your words, so what’s the point?

None other than Montaigne opined that there was no legitimate reason why books need be boring or difficult to read. I agree with him that difficulty in understanding is more often the result of laziness on the part of the writer than ignorance on the part of the reader.

I can speak from firsthand experience when I say that it’s a lot of work — make that a LOT of work — to write (and rewrite … and rewrite … and rewrite) something until it’s easy for the average reader to understand.

Someday I’ll get around to listing the other 999 rules of good writing, but if you’re interested in becoming a writer, the one I’ve discussed here is an excellent place to start.

Robert Ringer

Robert Ringer is an American icon whose unique insights into life have helped millions of readers worldwide. He is also the author of two New York Times #1 bestselling books, both of which have been listed by The New York Times among the 15 best-selling motivational books of all time.