Bob Burg Archives


Substance, Style, and Ayn Rand

Posted on January 22, 2015 by Bob Burg Comments (76)

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Having watched the DVD version of the three Atlas Shrugged movies, I think of how effective communication is such an important aspect of selling. Selling, in this case, not just a product or service, but a philosophy. The film adaptation of Ayn Rand’s famed magnum opus (apologies to those who consider that to be The Fountainhead) is […]

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Great Examples Are Such Fun to Observe

Posted on February 22, 2014 by Bob Burg Comments (19)

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I often find myself writing articles on influence and persuasion. It’s usually after seeing someone do something that brings them the very opposite of the result they desire. I’ll watch them arguing, pleading, begging or screaming, and then finally walking away in anger and frustration. “Why do these things always happen to me?” they seem […]

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Responding versus Reacting – A Key to Your Ability to Influence

Posted on October 5, 2013 by Bob Burg Comments (181)

“Self-Control is the very essence of character.  To be able to look a man straight in the eye, calmly and deliberately, without the slightest ruffle of temper under extreme provocation, gives a sense of power which nothing else can give.  To feel that you are always, not sometimes, master of yourself, gives a dignity and […]

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